赵飞, 姜苗苗, 章家恩, 聂瑞. 乡村振兴视域下的乡村民宿发展研究——以增城“万家旅舍”为例[J]. 中国生态农业学报(中英文), 2019, 27(2): 218-226. DOI: 10.13930/j.cnki.cjea.180593
引用本文: 赵飞, 姜苗苗, 章家恩, 聂瑞. 乡村振兴视域下的乡村民宿发展研究——以增城“万家旅舍”为例[J]. 中国生态农业学报(中英文), 2019, 27(2): 218-226. DOI: 10.13930/j.cnki.cjea.180593
ZHAO Fei, JIANG Miaomiao, ZHANG Jia'en, NIE Rui. Research on the rural homestay inn development under the view of rural revi-talization: A case of "Ten Thousand Hostels" in Zengcheng District, Guangzhou City[J]. Chinese Journal of Eco-Agriculture, 2019, 27(2): 218-226. DOI: 10.13930/j.cnki.cjea.180593
Citation: ZHAO Fei, JIANG Miaomiao, ZHANG Jia'en, NIE Rui. Research on the rural homestay inn development under the view of rural revi-talization: A case of "Ten Thousand Hostels" in Zengcheng District, Guangzhou City[J]. Chinese Journal of Eco-Agriculture, 2019, 27(2): 218-226. DOI: 10.13930/j.cnki.cjea.180593

乡村振兴视域下的乡村民宿发展研究——以增城“万家旅舍”为例

Research on the rural homestay inn development under the view of rural revi-talization: A case of "Ten Thousand Hostels" in Zengcheng District, Guangzhou City

  • 摘要: 近年来,中国乡村民宿蓬勃发展,业已成为助推乡村振兴的重要途径。2014年以来,广州市增城区通过实施打造"万家旅舍"民宿品牌,实现了乡村民宿产业的飞跃发展,对该模式进行评估是现实需要,也具有示范价值。本文首先总结了乡村民宿发展及相关研究进展概况,随后以万家旅舍为研究对象,采用实地调查、深度访谈等研究方法,对增城区乡村民宿的经营模式进行了总结与评估。结果表明,乡村民宿产业的发展,从盘活闲置住房、带动农村居民创业就业、改善农村居住环境、推动产业融合发展等方面带动了乡村振兴;乡村民宿以农户自主经营型为主,其经营多依赖于地方旅游产业的发展水平和发展模式,存在产品同质化现象较为严重、市场缺少细分、竞争激烈等问题;企业经营型民宿正处于快速发展阶段,呈现出多种经营模式,但行业界限较为模糊。增城万家旅舍的成功经验以及面对的问题在国内具有代表性,应对乡村振兴战略的需要,政府及行业层面应采取以下对策推动乡村民宿产业发展:完善相关法规,以全域旅游促民宿发展,助力乡村产业兴旺;打造特色民宿,注入更多乡土元素,助力乡村文化建设;发展生态民宿,带动周边环境与设施建设,助力乡村生态文明建设;提高从业人员素质,吸引乡村创客,助力乡村人才振兴。

     

    Abstract: The vigorous development of rural homestay inn industry has become an important way to boost the rural revitalization in China in recent years, however, there are inadequate researches on this subject. Through the implementation of a homestay inn project, "Ten Thousand Hostels" since 2014, the rapid development of rural homestay inn industry has been realized in Zengcheng District of Guangzhou City. It's of a practical requirement and demonstration value to clarify the operating characteristics and difficulties in development of this model. The research methods of field investigation and in-depth interview were performed to investigate and study the business patterns of rural homestay inns in three representative sites of Zengcheng District in March 16 to 18, March 28 and May 23 to 24 of 2018. 27 operators of the rural homestay inns were investigated, of them 18 were from farmer-operated homestay inn, and 9 from enterprise-operated homestay inns. Results revealed that farmer-operated homestay inns accounted for the majority of Ten Thousand Hostels, and their operations were closely geared to the development level and pattern of local tourism industry. However, there were some difficulties needed to be resolved, such as the serious product homogeneity, less of market segmentation, fierce competition, etc. Simultaneously, enterprise-operated homestay inns were in a period of rapid development and made up of diversified business patterns, but their boundary of the industry was relatively vague. The success experiences and existing problems of Ten Thousand Hostels reflected the characteristics of the rural homestay inns in China. Around the need of rural revitalization strategy, the government and industry association should adopt the following countermeasures to promote the development of rural homestay inns:1) perfecting the relevant law and policy and developing holistic tourism to inspire the homestay inn's evolution for the sake of the rural industrial blossom; 2) building characteristic homestay inns with more elements of native area to help rural cultural construction; 3) building ecological homestay inns and promoting surrounding environment and facilities for giving impetus to the rural ecological civilization practice; 4) improving the quality of industry personnel and encouraging rural makers to get involved for the sake of the rural human resources development.

     

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