New-quality productivity empowers the value realization of agro-ecological products: theoretical logic and realization path

High-quality agro-ecological products are the most universal welfare of people's livelihood and the necessity of maintaining human survival and development. However, the realization of the value of agro-ecological products faces many difficulties in practice, and the value realization mechanism has not been perfected. A systematic analysis of the function logic and realization path of new quality productivity in the realization of the value of agricultural ecological products can not only provide new momentum for the development of rural ecological industry, but also inject vitality into the construction of livable and viable rural areas and the revitalization of rural ecology. Agro-ecological products are the products of agro-ecosystem, which mainly include ecological material products, regulatory service products and cultural service products. The value of agro-ecological products has multi-dimensional characteristics, and its economic value, social value and ecological value are closely related and promote each other. Although the realization of multi-dimensional value of agro-ecological products has made remarkable progress, it still faces many difficulties. Insufficient supply and low efficiency are the main obstacles to realize the economic value of agricultural ecological products. The lack of cognition and fair distribution are the main obstacles to the full realization of the social value of agro-ecological products. Benefit evaluation and compensation mechanism is the main dilemma facing the realization of ecological value. The new-quality productivity is the productivity which comes into being under the background of a new round of scientific and technological revolution and is mainly characterized by digitalization, networking and intelligence. From the perspective of economic theory, based on equity theory, theory of technological progress, information asymmetry theory, diffusion of innovation theory, institutional change theory, demand theory and theory of consumer’s behavior, this paper expounds the theoretical logic of the value realization of agro-ecological products enabled by new-quality productivity. Through the application of modern technology, such as information technology, biotechnology, new material technology and new energy technology, it not only helps to clarify property rights, improve the efficiency of factor use, reduce transaction costs, promote the transformation of production mode, but also promotes the stimulation of consumer demand and enables the optimization of the value realization of agro-ecological products. This paper selects three typical cases related to the realization of the value of agro-ecological products, analyzes the specific methods of enabling the value of agro-ecological products with new-quality productivity, and summarizes the common methods of enabling the value of agro-ecological products with new-quality productivity from the aspects of implementing the concept of ecological priority, promoting the application of technological innovation, coordinating multi-subject cooperation, ensuring policies and financial support. Finally, from the effective supply of agricultural ecological products, demand pull, ecological product value realization of the guarantee mechanism to explore the path to realize the value of agro-ecological products enabled by new-quality productivity.